A couple of weeks ago, we noticed a spike in traffic to our site. Turns out it was people looking for this video at thru-you.com. Of course, that isn't us (our URL has no dash) but we like the video so we decided to post it on the site. We encouraged those folks who stumbled on us by accident to check out the video then visit our site. A few people took us up on our offer, and a handful even signed up to become ThruYou members. Frankly, a few folks questioned what an unrelated video was doing on the site, and wondered what kind of message it was sending. My answer was pretty simple: the Web is an interconnected, sometimes random and decidedly non-linear community, and putting the video on our site serves as a symbolic demonstration that we get that.
Tuesday, March 17, 2009
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